Check any self-publishing forum, do a Google search on self-publishing success, and there will be literally over 5 million results all claiming that self-published authors either don't make money, can't be sold traditionally, or must pay exorbitant amounts of money for the "secret to success."  Well here's the truth.  I spent a weekend at the FAPA Conference (that's Florida Author and Publishers Association) and met two types of writers.  Those that were making a living, and those that were hobbyists.  No, I am not saying they played with toy trains!  They make less than $500.00 a year and sell very few books. 

Now you may think 'tough break, those guys really aren't very good writers.'  But a few of those not earning a substantial income were winning awards and had won others.  Some of them I bought their book, and would highly recommend.  So why do some self-published authors fall off the radar while others seem to sky rocket? Is it luck?  Very rarely.  Is it who they know?  Why, yes!  It is who they know.  Their market, not just their audience.

To paraphrase an astute book marketer and fellow FAPA member, Brian Jud, from his book "How to Make REAL, money Selling Books,"  'It is said great doctors treat patients while mediocre doctors treat diseases.'  The same can be said of successful vs. unsuccessful authors. If you limit your market, you limit your sales. 

Just because you know who the book is written to be read by, doesn't mean you've taken the time to actually identify who will buy it.  And that makes all the difference.  If you write children's books for example, then your audience is children, but your market is parents, grandparents, educators, librarians, and those who buy gifts for children. Not many five-year-olds have a line of credit!

Now that is a rather simplified example, but it should get you thinking.  Take a piece of paper out and write down to whom does your content speak?  That is your audience. Now create a profile for them (age, gender, employment, marital status, and yes give them a name!).  Now you have an avatar!  This is a complete 'person' who you can now question what they do that makes this content appeal to them and where do they go that would be an excellent showcase for this content?

Let's say you write the "Hostess with the Mostest Cocktail Guide."  Asked where this would sell most authors will answer, "In the cooking section or entertaining at the bookstore or on Amazon."  The unspoken rest of this reply is ‘with the other 500,000 cookbooks and entertaining guides’.  And maybe you'll even sell a few there, and on Amazon, too. 

But I ask you, are you a hobbyist or a professional writer? A professional writer makes a living selling their books. So the best answer to where does your book belong is-

"At the liquor store, at the home goods store in the patio section, at the home and garden show in a vendor booth, or even better get a local BBQ vendor at the show to buy your books to give away with each new grill as a premium. "

So if you're planning your marketing campaign, or want more from your publisher just take a walk in your avatar's shoes. Think outside the bookstore, and you'll find markets that are ripe for sales and without the competition to get into the hands of your audience!  



08/25/2017 3:50am


08/26/2017 12:42am

Hey, this is definitely what I've been looking for. I am considering to be an author someday. I am thinking of publishing my own amateur debut novel. I enjoy writing fiction novels. As a millenial, I guess it is the mainstream today. It also gets the most profit. Just look at John Green and his novels. One of his novel entitled "The Fault in Our Stars" was made into a motion picture. That is amazing!

08/28/2017 11:49pm

Great! Thank you for the tip. I am really looking for some sidelines, and I'm considering this as one of my options. To be honest, I had experience in writing but sadly, time did not get along with me. When I was in middle school, I am dreaming of becoming an author of fiction novels. Imagining to be acknowledged as one of the famous authors in the country or maybe in the world. I know it is big, but we are free to dream and assume about on what we want to become. Mentioning my favorite author, John Green, who really did a great job on writing novels and with his writings, I can totally relate to it. Again, thanks for the tip.

ceaser salad
08/26/2017 12:38am

nice amazing post!

09/21/2017 9:53am

I hope that your tips will help me with that. I need to improve my writing skills I think.

11/02/2017 2:46am

You should also practice some more things to add them in your writing skills.

11/02/2017 3:56am

Would love to see more interesting posts like this one.


I agree that this strategy was indeed effective. I have seen the power in marketing and there being just so much fire and potential in the writing world. If only you've got the content.

11/22/2017 12:03pm

Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info.


A good title may make as much as a good book.


Beauti Queen amazing kolkata escorts agency alwyas ready for you at your doorstep. Beauti Queen provide you high profile independent girl in kolkata, escorts service in kolkata, kolkata escorts. If you are looking for the ultimate encounter in Kolkata then I am your sophisticated young Kolkata escorts that provides upscale companionship for making your night becomes true.

01/10/2018 2:55pm

Jiya Roy is a high class luxury and premium independent escorts agency in Gurgaon offering sexy independent escort Girls, models and cheap rate call girls for incalls and outcalls and travel arrangements. Female companions available 24/7 for business events, tour guide and much more.


Renu Das Kolkata Escorts Services has gorgeous females provides Independent Escorts Service in Kolkata call girls at 100% satisfaction with VIP models. Provided Kolkata escorts at our agency are professional in nature and are eager to serve you at your place.

01/11/2018 6:43am

Delhi-Divas amazing Delhi escorts who is always ready for you at your doorstep. Hurry up to avail the most seductive independent escorts in Delhi. Delhi-Divas escorts agency is providing you with High Quality and Verified girl in Delhi, escorts service in delhi, delhi escorts.

01/11/2018 11:02am

Riya Chaudhary is an Independent Delhi Escort girl, who offers dazzling hot Delhi Escorts Service, incall or outcall services both to complete your dreams in real entertainment. We offers high class Independent Escorts in Delhi at Riya Chaudhary Delhi Escorts service agency for elite peoples in the city to avail ultimate satisfaction. you can spend your beautiful moments.

01/20/2018 3:25am

I am Riya Chaudhary, one of the most sensual Independent Escort Girl in Delhi, We are Provides sizzling hot elite Independent escorts service in Delhi, Delhi Escorts for your personal entertainment.


I am a famous call girl in Gurgaon, best services provide in Gurgaon Escorts at call girls service in Gurgaon.

01/27/2018 6:54am

Hi i am Jenisha Pandey high profile independent collage girl in Gurgaon. we are provide escorts service in gurgaon, gurgaon escorts, escorts in Gurgaon if you are captivating for an independent escorts Call Girls visit for your naughty desire I am always available 24x7 for your all sexual desire.

01/28/2018 2:32am

High prifile escorts services in gurgaon, VIP escorts services privide in gurgaon escoerts and gurugram escorts.


Leave a Reply